I used a 12v version of those on my boat. The 3m adhesive on the back sticks very well to fiberglass. But, as you noticed, even though the front is encased in flexible silicone, the copper traces on the back are exposed. Every boating season, I lose more pixels due to water intrusion. It was really cool the first year, but I'm probably pulling them out of the boat this summer due to all the failed pixels after a few years in the boat.
If you use these on an indoor thingy (tree, or whatever) they are great. And could probably even hold up to some brief water splashes in a kitchen or bathroom environment. But they would not hold up very long outdoors in the rain.